Here is the front page from today’s Times Record, a newspaper in western Arkansas.

This front page, in my opinion, is one of the reasons that newspapers are failing. There is one image and four stories. The four stories are perfectly lined up from top to bottom. As one story ends, the next starts directly below the first. The columns are all perfectly centered, the same width and nearly the same length. It is as if the designer put the stories into InDesign and clicked an “auto format” button.
There are some positive aspects of the paper. All of the front page content is local news, something I find increasingly important for smaller, local newspapers. There is a side column (Getting Started) that shows what is in the rest of the paper and gives a good summary, and the first story has a great pull quote. Aside from that, the front page is just entirely too text heavy.
Now, look at a video from www.ted.com , a Website that posts videos from conferences on technology, entertainment and design.
This Polish newspaper designer completely changed the layout of his paper. He says, “I wanted to make posters. Not newspapers, not even magazines – posters.” And that’s what he did. His front pages contain very few words, mostly one gigantic attention-grabbing image. He treats the entire daily like as, “one composition like music…[with] ups and downs.” One page is full of photos and charts, and the next will be full of articles with pictures almost fused into the stories. His re-design of papers all across Eastern Europe was able to increase circulation by up to 100 percent. With print companies all across the U.S. looking for answers to financial uncertainty, I suggest experimenting with innovative design. I mean, what’s left to lose?
